Brand colors – Koenig & Bauer CI-Tool

Colours are a central distinguishing feature in the brand presentation of Koenig & Bauer. In order to create a consistent brand image across all areas – from communication and labelling through to the products themselves – colours have been defined for different purposes.

The colours in communication

Colour values are defined for all media for print and digital applications. In addition to the full-tone colours, primary colours can be deployed via halftone in various predefined shades, e.g. for backgrounds or infographics.

The new brand image deploys uncoated paper for all media. Hence the CMYK uncoated colour codes must always be selected. Coated paper is only permitted in exceptional cases.

None of the colours or illustrations in the guidelines may be used as proofs. An exact replication can be guaranteed only via the respective colour code.

Brand colours

CMYK
100/85/0/45

Pantone
281

HEX
#002355

RGB
0/35/85

CMYK
0/92/80/0

Pantone
032

HEX
#f02d32

RGB
240/45/50

CMYK
45/10/0/0

Pantone
291

HEX
#95c7ed

RGB
149/199/237

CMYK
0/0/0/46

Pantone
422

HEX
#a6a5a5

RGB
166 / 165 / 165

CMYK
0/0/0/100

Pantone
Black

HEX
#000000

RGB
0/0/0

CMYK
0/0/0/0

Pantone
White

HEX
#FFFFFF

RGB
255/255/255

Colour distribution

The brand identity of Koenig & Bauer is characterised by Koenig & Bauer Blue. This expresses both high quality and closeness. The other brand colours are used supportively and purposefully.