A strong corporate brand for the entire company

The brand architecture defines the content and formal structure of the company portfolio. The aim is a strong appearance and better visibility beyond the industry. That is why Koenig & Bauer’s expertise and strengths are bundled and united under one umbrella brand. The Koenig & Bauer corporate brand creates a strong brand umbrella for all departments, divisions and companies. It is the strong and overarching sender for all companies of the Koenig & Bauer Group. Subsidiaries, foreign entities and business units are indicated by the company name.

Corporate brand

Company names

Koenig & Bauer AG

Koenig & Bauer Digital & Webfed AG & Co. KG
Koenig & Bauer Sheetfed  AG & Co. KG
Koenig & Bauer Industrial AG & Co. KG
Koenig & Bauer Gießerei GmbH
Koenig & Bauer (DE) GmbH

Sender behaviour on business cards

The overarching umbrella brand is used by all Koenig & Bauer companies on a uniform business card front. On the back, the company name is typographically enhanced.

Front with umbrella brand
Back with Legal Entity

Joint stock company

Koenig & Bauer AG
Friedrich-Koenig-Straße 4
97080 Würzburg
Germany

koenig-bauer.com

Business units

Koenig & Bauer Sheetfed  AG & Co. KG
Friedrich-List-Straße 47
01445 Radebeul
Germany

koenig-bauer.com

Subsidiary

Koenig & Bauer MetalPrint GmbH
Wernerstr. 119–129
70435 Stuttgart
Germany

metalprint.koenig-bauer.com

Foreign entity

Koenig & Bauer Flexotecnica S.p.A.
Via L. Penagini 1
26838 Tavazzano (Lodi)
Italy

koenig-bauer.com

Sender behaviour in the literature

The trademark is the strong and overarching sender. Therefore the legal entities are not positioned on the cover page.
On the back, the legal entities are typographically highlighted in the same way as on the office products.

Formatting the legal entities

Legal entity: 
Koenig & Bauer H Book
Font size:
40% of the HL
Line spacing: 115%
Character spacing: -10
Distance to the headline:
1 space line of the legal entity

Sender behaviour on websites

The brand strategy principle is also continued consistently in the digital channels. Koenig & Bauer is positioning itself as a strong umbrella brand through the legal entities. Similarly to the office products, the company name is subordinated and shown as a “home button” in the navigation.

Co- and Subbranding

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Shareholding & Joint Ventures

For Shareholding and Joint Ventures with other Companies we use a combined Logomark of the Koenig & Bauer Logo and the other company’s logo seperated by a “|“ 

Internal Subbrands

Internal Subbrands like „Koenig & Bauer Academy“ which operate in seperate markets are branded by the Koenig & Bauer Logo and a light blue subline. 

Koenig & Bauer Academy
Koenig & Bauer Digital

Partnerships & Cooperations

Partnerships & Cooperations with other companies are co-branded using a combined Logo of the Koenig & Bauer Logo on top and the partner’s logo beneath seperated by a 2pt red line half the width of the Koenig & Bauer Logo. It is important to use the same height for both logos used. The Space between the logos and the red line is exactly the height of the Koenig & Bauer Logo

Examples:

Ingredient Branding