Literature

The literature concept extends the defined layout principle for all requirements for publications. Depending on the content and target group, the publications are divided into content-related and formal topics. This ensures a uniform appearance for all Koenig & Bauer print products.

Concept for cover pages

Background in brand colour

Cover pages for publications are always based on the previously defined layout principle. The ways in which images are deployed, and the ways in which brand colours are used for backgrounds, depend on the content and the target group of the respective publication.

Corporate and image level

All corporate and image level publications use Koenig & Bauer Blue as the background colour.

Product and service level

Product and service level publications use Koenig & Bauer Grey as the background colour.

Special publications

 
Optionally, Koenig & Bauer Red can be used for special publications.

Overview of publications by target group

Koenig & Bauer publications are subdivided into different levels, depending on the content and the target group. Colour coding for the different levels helps to structure publications and clearly assign content to the respective areas. Uncoated paper is the standard paper type for all publications. Templates which can be used for creating all types of publications (formats: A4, DL and A5) can be downloaded as InDesign templates.

Publications on a corporate or promotional level use the brand colour Koenig & Bauer Blue for the background. The design can range from unobtrusive and reserved to striking and sophisticated.

Image content: “Ideas” images with abstract close-ups or puristic long shots of materials, and “People” images

→ Application examples: Brochures, trade fair material, employee magazines, travel itineraries, visitor guides, corporate reports, end-of-year reports, annual reports, sustainability reports

Publications on a product level use the brand colour Koenig & Bauer Grey for the background. The design is striking and sophisticated.

Image content: “Machines” images with close-ups and detail views of products

→ Application examples: Printing machine brochures

Publications on a service level also use the brand colour Koenig & Bauer Grey for the background. The design can range from bold and striking to functional.

Image content: “People” images with a focus on hands

→ Publication examples: Service brochures, service flyers

Selected special publications use the brand colour Koenig & Bauer Red for the background. The design is striking and sophisticated.

Image content: “Ideas” images with abstract close-ups or puristic long shots of materials, and “People” and “Machines” images

→ Publication examples: Special events

Example brochure

Format-specific column grids have been predefined for standard formats. These allow maximum flexibility when positioning texts and images. The baseline grid is predefined and runs within the print space. Running texts are always positioned within the grid. Column grids and baseline grids are already available for the respective formats in the InDesign templates, and can be used directly.

Download literature templates

Koenig & Bauer Corporate Image Literature – Oct 27th 2017
zip - 76.8 MiB
Koenig & Bauer Product Service Literature – Oct 27th 2017
zip - 76.6 MiB
Koenig & Bauer Special Literature – Oct 27th 2017
zip - 76.8 MiB

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Concept for cover pages Background in brand colour Cover pages for publications are always based on the previously defined layout principle. The ways in which images are deployed, and the ways in which brand colours are used for backgrounds, depend on the content and the target group of the respective publication. Corporate and image level All corporate and image level publications use Koenig & Bauer Blue as the background colour. Product and service level Product and service level publications use Koenig & Bauer Grey as the background colour. Special publications Optionally, Koenig & Bauer Red can be used for special publications. The trademark is positioned centrally in the layout, and the claim is set flush to the trademark in the lower print space. The print space is derived from the size definitions of the trademark and the positioning of the claim. Only the brand colours are used as a background. The colour choice depends on the content and target group. Koenig & Bauer Red is used for special publications. Koenig & Bauer Grey is used for the product and service level. Koenig & Bauer Blue is used for the corporate and image level. Images are always positioned in predefined grids and cropped along at least one edge of the format. The image content also depends on content and target group. Headlines are always inserted according to the predefined headline principle, which always foresees a second line. Instead of the headlines, information can be inserted on a second level as a subheadline. The spacing between the headline and the subheadline is always two blank lines. In the final layout, elements (image or text) should always be aligned to the visual axis between the trademark and the claim. Overview of publications by target group Koenig & Bauer publications are subdivided into different levels, depending on the content and the target group. Colour coding for the different levels helps to structure publications and clearly assign content to the respective areas. Uncoated paper is the standard paper type for all publications. Templates which can be used for creating all types of publications (formats: A4, DL and A5) can be downloaded as InDesign templates. Corporate and image level Publications on a corporate or promotional level use the brand colour Koenig & Bauer Blue for the background. The design can range from unobtrusive and reserved to striking and sophisticated. Image content: “Ideas” images with abstract close-ups or puristic long shots of materials, and “People” images → Application examples: Brochures, trade fair material, employee magazines, travel itineraries, visitor guides, corporate reports, end-of-year reports, annual reports, sustainability reports Product and service level Publications on a product level use the brand colour Koenig & Bauer Grey for the background. The design is striking and sophisticated. Image content: “Machines” images with close-ups and detail views of products → Application examples: Printing machine brochures Publications on a service level also use the brand colour Koenig & Bauer Grey for the background. The design can range from bold and striking to functional. Image content: “People” images with a focus on hands → Publication examples: Service brochures, service flyers Special level Selected special publications use the brand colour Koenig & Bauer Red for the background. The design is striking and sophisticated. Image content: “Ideas” images with abstract close-ups or puristic long shots of materials, and “People” and “Machines” images → Publication examples: Special events Example brochure Format-specific column grids have been predefined for standard formats. These allow maximum flexibility when positioning texts and images. The baseline grid is predefined and runs within the print space. Running texts are always positioned within the grid. Column grids and baseline grids are already available for the respective formats in the InDesign templates, and can be used directly. The colour coding for publications helps to structure and clearly assign content to the respective areas. The layout principle for the half title is based on the layout of the title page. The headline and the claim are always positioned in the identically same place. A chapter is always introduced by a headline, generally followed by an introductory text which is aligned to the following blocks of body copy. Chapters may be introduced by cropped, large-scale, double-page images. Chapters may also be introduced using smaller images. The introductory text may be positioned freely if it is not followed by body copy. Headlines may also be positioned flush right before an introduction. Images can also be positioned with full bleed. The flexible layout grid allows for different text columns; the introductory text is also positioned in a column of its own. Lead pages always use Koenig & Bauer Blue and include a large-print headline and a lead text. Fold-out pages can be used to portray and describe machines in an opulent manner. Tables are left open at the sides. Visually, the individual columns are separated by gaps. No line is inserted at the bottom of a table. The first line of a table is drawn in Koenig & Bauer Red, all other lines are inverted in black or Koenig & Bauer Blue. The background colour of the back cover of a brochure corresponds to the cover. Text is aligned to the positioning of the trademark and claim. Download literature templates Koenig & Bauer Corporate Image Literature – Oct 27th 2017 zip - 76.8 MiB Koenig & Bauer Product Service Literature – Oct 27th 2017 zip - 76.6 MiB Koenig & Bauer Special Literature – Oct 27th 2017 zip - 76.8 MiB Home Koenig & Bauer Corporate Image Literature – Oct 27th 2017, Koenig & Bauer Product Service Literature – Oct 27th 2017, Koenig & Bauer Special Literature – Oct 27th 2017, ,', checksum='754005bb8d1b92e3e0cfc9efc8803f3d' WHERE id='44') thrown in system/modules/core/library/Contao/Database/Statement.php on line 295 
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