The literature concept extends the defined layout principle for all requirements for publications. Depending on the content and target group, the publications are divided into content-related and formal topics. This ensures a uniform appearance for all Koenig & Bauer print products.


Concept for cover pages

Background in brand colour

Cover pages for publications are always based on the previously defined layout principle. The ways in which images are deployed, and the ways in which brand colours are used for backgrounds, depend on the content and the target group of the respective publication.

Corporate and image level

All corporate and image level publications use Koenig & Bauer Blue as the background colour.

Product and service level

Product and service level publications use Koenig & Bauer Grey as the background colour.

Special publications

 
Optionally, Koenig & Bauer Red can be used for special publications.


Overview of publications by target group

Koenig & Bauer publications are subdivided into different levels, depending on the content and the target group. Colour coding for the different levels helps to structure publications and clearly assign content to the respective areas. Uncoated paper is the standard paper type for all publications. Templates which can be used for creating all types of publications (formats: A4, DL and A5) can be downloaded as InDesign templates.

Publications on a corporate or promotional level use the brand colour Koenig & Bauer Blue for the background. The design can range from unobtrusive and reserved to striking and sophisticated.

Image content: “Ideas” images with abstract close-ups or puristic long shots of materials, and “People” images

Application examples: Brochures, trade fair material, employee magazines, travel itineraries, visitor guides, corporate reports, end-of-year reports, annual reports, sustainability reports

Publications on a product level use the brand colour Koenig & Bauer Grey for the background. The design is striking and sophisticated.

Image content: “Machines” images with close-ups and detail views of products

Application examples: Printing machine brochures

Publications on a service level also use the brand colour Koenig & Bauer Grey for the background. The design can range from bold and striking to functional.

Image content: “People” images with a focus on hands

Publication examples: Service brochures, service flyers

Selected special publications use the brand colour Koenig & Bauer Red for the background. The design is striking and sophisticated.

Image content: “Ideas” images with abstract close-ups or puristic long shots of materials, and “People” and “Machines” images

Publication examples: Special events


Example brochure

Format-specific column grids have been predefined for standard formats. These allow maximum flexibility when positioning texts and images. The baseline grid is predefined and runs within the print space. Running texts are always positioned within the grid. Column grids and baseline grids are already available for the respective formats in the InDesign templates, and can be used directly.