Brand colours
Colours are a central distinguishing feature in the brand presentation of Koenig & Bauer. In order to create a consistent brand image across all areas – from communication and labelling through to the products themselves – colours have been defined for different purposes.
The colours in communications
Colour values are defined for all media for print and digital applications. In addition to the full-tone colours, primary colours can be deployed via halftone in various predefined shades, e.g. for backgrounds or infographics.
The new brand image deploys uncoated paper for all media. Hence the CMYK uncoated colour codes must always be selected. Coated paper is only permitted in exceptional cases.
None of the colours or illustrations in the guidelines may be used as proofs. An exact replication can be guaranteed only via the respective colour code.

Colour distribution
The brand identity of Koenig & Bauer is characterised by Koenig & Bauer Blue. This expresses both high quality and closeness. The other brand colours are used supportively and purposefully.
Brand colours
Blue
- CMYK
- 100/85/0/45*
- Pantone
- 281
- HEX
- #002355
- RGB
- 0/35/85 sRGB
Red
- CMYK
- 0/92/80/0 *
- Pantone
- 032
- HEX
- #f02d32
- RGB
- 240/45/50 sRGB
Light Blue
- CMYK
- 45/10/0/0
- Pantone
- 291
- HEX
- #95c7ed
- RGB
- 149/199/237 sRGB
Grey
- CMYK
- 0 / 0 / 0 / 46
- Pantone
- 422
- HEX
- #a6a5a5
- RGB
- 166 / 165 / 165 sRGB
- CMYK
- 0/0/0/0
- RGB
- 255/255/255
- HEX
- #ffffff
Black
- CMYK
- 85/59/47/88 *
- RGB
- 10/15/10
- HEX
- #0a0f0a
Gradients

Blue-Red
A gradient from Koenig & Bauer Blue to Koenig & Bauer Red

Blue-Red
A gradient from Koenig & Bauer Blue to Koenig & Bauer Light Blue
Examples of use
Supplementary colours
These colours are used exclusively to highlight information, e.g. in diagrams or infographics. They may not be used as brand colours!
- CMYK
- 80/0/90/0
- RGB
- 4/6/166/75
- HEX
- #04A64B
- CMYK
- 75/90/0/0
- RGB
- 100/53/140
- HEX
- #64358C
- CMYK
- 0/60/90/0
- RGB
- 240/126/38
- HEX
- #F07E26
- CMYK
- 0/30/90/0
- RGB
- 251/187/33
- HEX
- #FBBB21
- CMYK
- 0/80/0/0
- RGB
- 234/82/151
- HEX
- #EA5297
* The listed colour codes apply for the new print conditions for PSO (Process Standard Offset) ISO 12647-2:2013 FOGRA 51/52.
Colours for identification and labelling purposes
Brand elements which are wrapped or painted on vehicles or buildings, or produced for trade fairs, may be subjected to extreme weather conditions and may therefore only be manufactured in special colour systems.
Blue
- RAL
- 5011
- Oracal 951
- 564 Light Navy
- Oracal 751C
- 591 Midnight
Red
- RAL
- 3028
- Oracal 951
- 324 Crimson
- Oracal 751C
- 324 Crimson
Grey
- RAL
- 7042
- Oracal 951
- 074 Medium Grey
- Oracal 751C
- 074 Medium Grey
White
- RAL
- 9003
- Oracal 951
- 010 White
- Oracal 751C
- 010 White
Black
- RAL
- 9004
- Oracal 951
- 070 Black
- Oracal 751C
- 070 Black
Anthracite gray
- RAL
- 7016
- Oracal 951
- –
- Oracal751c
- –
White aluminium
- RAL
- 9006
- Oracal 951
- –
- Oracal751c
- –