Brand colours

Colours are a central distinguishing feature in the brand presentation of Koenig & Bauer. In order to create a consistent brand image across all areas – from communication and labelling through to the products themselves – colours have been defined for different purposes.

The colours in commu­nications

Colour values are defined for all media for print and digital applications. In addition to the full-tone colours, primary colours can be deployed via halftone in various predefined shades, e.g. for backgrounds or infographics.

The new brand image deploys uncoated paper for all media. Hence the CMYK uncoated colour codes must always be selected. Coated paper is only permitted in exceptional cases.

None of the colours or illustrations in the guidelines may be used as proofs. An exact replication can be guaranteed only via the respective colour code.

Colour distribution

The brand identity of Koenig & Bauer is characterised by Koenig & Bauer Blue. This expresses both high quality and closeness. The other brand colours are used supportively and purposefully.

Koenig & Bauer
Blue
75%
50%
25%
CMYK
100/85/0/45*
Pantone
281
HEX
#002355
RGB
0/35/85 sRGB
Koenig & Bauer
Red
75%
50%
25%
CMYK
0/92/80/0 *
Pantone
032
HEX
#f02d32
RGB
240/45/50 sRGB
Koenig & Bauer
Light Blue
75%
50%
25%
CMYK
45/10/0/0
Pantone
291
HEX
#95c7ed
RGB
149/199/237 sRGB
Koenig & Bauer
Grey
75%
50%
25%
CMYK
0 / 0 / 0 / 46
Pantone
422
HEX
#a6a5a5
RGB
166 / 165 / 165 sRGB
White/paper
 
CMYK
0/0/0/0
RGB
255/255/255
HEX
#ffffff
Koenig & Bauer
Black
CMYK
85/59/47/88 *
RGB
10/15/10
HEX
#0a0f0a

Blue-Red

A gradient from Koenig & Bauer Blue to Koenig & Bauer Red

Blue-Red

A gradient from Koenig & Bauer Blue to Koenig & Bauer Light Blue

Examples of use

These colours are used exclusively to highlight information, e.g. in diagrams or infographics. They may not be used as brand colours!

Green
 
CMYK
80/0/90/0
RGB
4/6/166/75
HEX
#04A64B
Purple
 
CMYK
75/90/0/0
RGB
100/53/140
HEX
#64358C
Orange
 
CMYK
0/60/90/0
RGB
240/126/38
HEX
#F07E26
Yellow
 
CMYK
0/30/90/0
RGB
251/187/33
HEX
#FBBB21
Pink
 
CMYK
0/80/0/0
RGB
234/82/151
HEX
#EA5297

* The listed colour codes apply for the new print conditions for PSO (Process Standard Offset) ISO 12647-2:2013 FOGRA 51/52.

Brand elements which are wrapped or painted on vehicles or buildings, or produced for trade fairs, may be subjected to extreme weather conditions and may therefore only be manufactured in special colour systems.

Koenig & Bauer
Blue
RAL
5011
Oracal 951
564 Light Navy
Oracal 751C
591 Midnight
Koenig & Bauer
Red
RAL
3028
Oracal 951
324 Crimson
Oracal 751C
324 Crimson
Koenig & Bauer
Grey
RAL
7042
Oracal 951
074 Medium Grey
Oracal 751C
074 Medium Grey
Koenig & Bauer
White
RAL
9003
Oracal 951
010 White
Oracal 751C
010 White
Koenig & Bauer
Black
RAL
9004
Oracal 951
070 Black
Oracal 751C
070 Black
Koenig & Bauer
Anthracite gray
RAL
7016
Oracal 951
–
Oracal751c
–
Koenig & Bauer
White aluminium
RAL
9006
Oracal 951
–
Oracal751c
–