Icons are pictorial symbols for a word or phrase- clear and easy to learn. Their strongly stylized representation facilitates and accelerates their perception and thus the communication of information. By simplifying the elements learned, they communicate without barriers and without additional descriptions, recommendations for action or application hints, regardless of cultural background.

The icons are an important part of Koenig & Bauer's corporate design. The icon set for various applications defines fixed symbols that are used consistently on all channels and our machines.

The Koenig & Bauer typeface as basis of icon stylistics

The Koenig & Bauer icon style is characterised by the brand typeface. From it, geometric shapes, angles and curves were derived that turn icons into Koenig & Bauer icons. This creates identity and points the way for the creation of all other icons.

Geometric shapes

The Koenig & Bauer brand font is based on geometric shapes and combines corners with curves.


The 40° angle (of y and v) and the right angle stand in exciting contrast to the round elements.


Concise curves are translated into contours with rounded ends.

Structure of icons

Colouring of icons

Monochrome: Koenig & Bauer blue

Simple colouring of icon in Koenig & Bauer blue

Two-colour: Koenig & Bauer blue and red

Two-tone colouring of icon in Koenig & Bauer blue and red

Monochrome: Negative

White icon for use on dark substrates

Minimum sizes when using icons

For digital applications, the guide value is 32 x 32 pixels. For print applications, the PDF file must not be smaller than 50% of original size.

Naming and file formats

When exporting and saving new icons, there are clear rules to ensure that icons are logically named in the long term. Packages for print and screen are saved.
The following English file and naming rules apply:


In concrete terms, this means print icons:

In concrete terms, this means screen icons: