The trademark is the central element in the presentation of the brand. Striking and with a high recognition factor, it reflects the identity of the company. The design principle hinges on the trademark and its positioning.

A common trademark as a unifying element

The Koenig & Bauer wordmark is the trademark for the entire Koenig & Bauer Group and serves as an all-encompassing signature for all business units and companies. The powerful and elegantly formed wordmark underscores the identity of the company.

You can download the trademark in a range of versions which are suitable for different applications. It may only be used in the predefined versions and must never be altered.


The logo comes above everything else

The Koenig & Bauer trademark must always be positioned uppermost. Texts, images, pictures, etc. are always positioned beneath the wordmark – never above. This results in a striking signature. For more information, please see the chapter on the layout principle.


The trademark colours

You can download the trademark in a range of versions which are suitable for different media.

Positive version (P)
Trademark in the brand colour, Koenig & Bauer Blue. Used only on white background. The positive version is for use with digital applications (RGB) and print applications (Pantone, CMYK).

Negative version (N)
Trademarks in white, for use against backgrounds in the brand colours Koenig & Bauer Blue, Koenig & Bauer Red and Koenig & Bauer Grey, and against black backgrounds in black & white media. The negative version is for use with digital applications (RGB) and print applications (CMYK).

Black/white version (1C)
Trademarks in black for use with black & white media. The black & white version is for use solely with print applications (1C).

The size of the trademark is predefined for each format. For print applications, the size is proportional to A4 size sheets (100%) and scaled up or down in accordance with the guidelines.

The smallest printed image size is 40%, which equals 28 mm.

For web applications, a desktop version is available as well as a dedicated smartphone version. This is for use exclusively on smartphones. All documents are available for download. The previously defined protected space must be observed in every medium.
Format Trademark width Size of projection
(from file)
A0 280 mm 400%
A1 196 mm 280%
A2 140 mm 200%
A3 98 mm 140%
A4 70 mm 100%
A5 49 mm 70%
DL 49 mm 70%

Minimum

28 mm 40%
Format Screen format
(Width)
Logo (width)
Website 1920 px 406 px
Website 1200 px 316 px
Website 1024 px 258 px
Tablet (high) 750 px 198 px
Smartphone 320 px 138 px
(smartphone logo version)

Download "&" Sign

Download "&" Sign


Claim

The claim “we’re on it” is the communicative translation of our identity. It succinctly conveys the values and competencies of Koenig & Bauer to all target groups.

You can download the claim in a range of versions which are suitable for different purposes. It may only be used in the predefined versions and must never be altered.


Application examples for logo and claim