Trademark

The trademark is the central element in the presentation of the brand. Striking and with a high recognition factor, it reflects the identity of the company. The design principle hinges on the trademark and its positioning.

A common trademark as a unifying element

The Koenig & Bauer wordmark is the trademark for the entire Koenig & Bauer Group and serves as an all-encompassing signature for all business units and companies. The powerful and elegantly formed wordmark underscores the identity of the company.

You can download the trademark in a range of versions which are suitable for different applications. It may only be used in the predefined versions and must never be altered.

Protected space

The protected area gives the Koenig & Bauer trademark sufficient space to make a good visual impact and achieve a high level of visibility.

The distances for measuring the protected space are calculated in proportion to the height of the trademark. In general, Koenig & Bauer publications must not include any other trademarks or logos next to or below the trademark.

The logo comes above everything else

The Koenig & Bauer trademark must always be positioned uppermost. Texts, images, pictures, etc. are always positioned beneath the wordmark – never above. This results in a striking signature. For more information, please see the chapter on the layout principle.

The trademark colours

You can download the trademark in a range of versions which are suitable for different media.

Positive version (P)
Trademark in the brand colour, Koenig & Bauer Blue. Used only on white background. The positive version is for use with digital applications (RGB) and print applications (Pantone, CMYK).

Negative version (N)
Trademarks in white, for use against backgrounds in the brand colours Koenig & Bauer Blue, Koenig & Bauer Red and Koenig & Bauer Grey, and against black backgrounds in black & white media. The negative version is for use with digital applications (RGB) and print applications (CMYK).

Black/white version (1C)
Trademarks in black for use with black & white media. The black & white version is for use solely with print applications (1C).

Download Trademark

Koenig & Bauer Trademark
zip - 10.1 MiB

The size of the trademark is predefined for each format. For print applications, the size is proportional to A4 size sheets (100%) and scaled up or down in accordance with the guidelines.

The smallest printed image size is 40%, which equals 28 mm.

For web applications, a desktop version is available as well as a dedicated smartphone version. This is for use exclusively on smartphones. All documents are available for download. The previously defined protected space must be observed in every medium.
Format Trademark width Size of projection
(from file)
A0 280 mm 400%
A1 196 mm 280%
A2 140 mm 200%
A3 98 mm 140%
A4 70 mm 100%
A5 49 mm 70%
DL 49 mm 70%

Minimum

 28 mm 40%
Format Screen format
(Width)		 Logo (width)
Website 1920 px 406 px
Website 1200 px 316 px
Website 1024 px 258 px
Tablet (high) 750 px 198 px
Smartphone 320 px 138 px
(smartphone logo version)

Minimal display of the signature/trademark

In order to save space, the trademark can be included partially in certain cases.

For the minimal display version, the “&” character (signet) from the trademark is used. Thanks to its self-contained and differentiated shape, the “&” character can be used as a signature for the Koenig & Bauer brand, for example as an app icon or badge.

A range of versions of the “&” character are available as files for various areas of application. Unlike the trademark, the “&” character is available in all primary colours.

Download "&" Sign

Download "&" Sign

Download "&" Sign
zip - 16.3 MiB

Claim

The claim “we’re on it” is the communicative translation of our identity. It succinctly conveys the values and competencies of Koenig & Bauer to all target groups.

You can download the claim in a range of versions which are suitable for different purposes. It may only be used in the predefined versions and must never be altered.

Download Claim

Koenig & Bauer Claim
zip - 8.5 MiB

Application examples for logo and claim


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The powerful and elegantly formed wordmark underscores the identity of the company. You can download the trademark in a range of versions which are suitable for different applications. It may only be used in the predefined versions and must never be altered. Protected space The protected area gives the Koenig & Bauer trademark sufficient space to make a good visual impact and achieve a high level of visibility. The distances for measuring the protected space are calculated in proportion to the height of the trademark. In general, Koenig & Bauer publications must not include any other trademarks or logos next to or below the trademark. The logo comes above everything else The Koenig & Bauer trademark must always be positioned uppermost. Texts, images, pictures, etc. are always positioned beneath the wordmark – never above. This results in a striking signature. For more information, please see the chapter on the layout principle. The trademark colours You can download the trademark in a range of versions which are suitable for different media. Positive version (P) Trademark in the brand colour, Koenig & Bauer Blue. Used only on white background. The positive version is for use with digital applications (RGB) and print applications (Pantone, CMYK). Negative version (N) Trademarks in white, for use against backgrounds in the brand colours Koenig & Bauer Blue, Koenig & Bauer Red and Koenig & Bauer Grey, and against black backgrounds in black & white media. The negative version is for use with digital applications (RGB) and print applications (CMYK). Black/white version (1C) Trademarks in black for use with black & white media. The black & white version is for use solely with print applications (1C). Download Trademark Koenig & Bauer Trademark zip - 10.1 MiB The size of the trademark is predefined for each format. For print applications, the size is proportional to A4 size sheets (100%) and scaled up or down in accordance with the guidelines. The smallest printed image size is 40%, which equals 28 mm. For web applications, a desktop version is available as well as a dedicated smartphone version. This is for use exclusively on smartphones. All documents are available for download. The previously defined protected space must be observed in every medium. Application sizes for print Format Trademark width Size of projection (from file) A0 280 mm 400% A1 196 mm 280% A2 140 mm 200% A3 98 mm 140% A4 70 mm 100% A5 49 mm 70% DL 49 mm 70% Minimum 28 mm 40% Application sizes for web Format Screen format (Width) Logo (width) Website 1920 px 406 px Website 1200 px 316 px Website 1024 px 258 px Tablet (high) 750 px 198 px Smartphone 320 px 138 px (smartphone logo version) Minimal display of the signature/trademark In order to save space, the trademark can be included partially in certain cases. For the minimal display version, the “&” character (signet) from the trademark is used. Thanks to its self-contained and differentiated shape, the “&” character can be used as a signature for the Koenig & Bauer brand, for example as an app icon or badge. A range of versions of the “&” character are available as files for various areas of application. Unlike the trademark, the “&” character is available in all primary colours. Download \"&\" Sign Download \"&\" Sign Download \"&\" Sign zip - 16.3 MiB Claim The claim “we’re on it” is the communicative translation of our identity. It succinctly conveys the values and competencies of Koenig & Bauer to all target groups. You can download the claim in a range of versions which are suitable for different purposes. It may only be used in the predefined versions and must never be altered. Download Claim Koenig & Bauer Claim zip - 8.5 MiB Application examples for logo and claim “&” sign in communications The “&” character (signet) can be used as an eye-catcher in print applications as well as in digital applications, thus also serving as a signature for the brand. Communications with claim The claim is included in all promotional media. Here it can be deployed as a footer or as an eye-catching addition to the headline. Communications without claim Office correspondence and similar media aim to communicate in a less ostentatious manner and hence do not include the claim. Home Koenig & Bauer Trademark, Koenig & Bauer Claim, , “, Communications with claim, Communications without claim', checksum='8d0b7017e5c9112df401beead3432d88' WHERE id='62') thrown in system/modules/core/library/Contao/Database/Statement.php on line 295 
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