The trademark is the central element in the presentation of the brand. Striking and with a high recognition factor, it reflects the identity of the company. The design principle hinges on the trademark and its positioning.
A common trademark as a unifying element
The Koenig & Bauer wordmark is the trademark for the entire Koenig & Bauer Group and serves as an all-encompassing signature for all business units and companies. The powerful and elegantly formed wordmark underscores the identity of the company.
You can download the trademark in a range of versions which are suitable for different applications. It may only be used in the predefined versions and must never be altered.
The protected area gives the Koenig & Bauer trademark sufficient space to make a good visual impact and achieve a high level of visibility.
The distances for measuring the protected space are calculated in proportion to the height of the trademark. In general, Koenig & Bauer publications must not include any other trademarks or logos next to or below the trademark.
The logo comes above everything else
The Koenig & Bauer trademark must always be positioned uppermost. Texts, images, pictures, etc. are always positioned beneath the wordmark – never above. This results in a striking signature. For more information, please see the chapter on the layout principle.
The trademark colours
You can download the trademark in a range of versions which are suitable for different media.
Positive version (P)
Trademark in the brand colour, Koenig & Bauer Blue. Used only on white background. The positive version is for use with digital applications (RGB) and print applications (Pantone, CMYK).
Negative version (N)
Trademarks in white, for use against backgrounds in the brand colours Koenig & Bauer Blue, Koenig & Bauer Red and Koenig & Bauer Grey, and against black backgrounds in black & white media. The negative version is for use with digital applications (RGB) and print applications (CMYK).
Black/white version (1C)
Trademarks in black for use with black & white media. The black & white version is for use solely with print applications (1C).
The size of the trademark is predefined for each format. For print applications, the size is proportional to A4 size sheets (100%) and scaled up or down in accordance with the guidelines.
The smallest printed image size is 40%, which equals 28 mm.
For web applications, a desktop version is available as well as a dedicated smartphone version. This is for use exclusively on smartphones. All documents are available for download. The previously defined protected space must be observed in every medium.
Application sizes for print
|Format||Trademark width||Size of projection
Application sizes for web
|Website||1920 px||406 px|
|Website||1200 px||316 px|
|Website||1024 px||258 px|
|Tablet (high)||750 px||198 px|
|Smartphone||320 px||138 px
(smartphone logo version)
Minimal display of the signature/trademark
In order to save space, the trademark can be included partially in certain cases.
For the minimal display version, the “&” character (signet) from the trademark is used. Thanks to its self-contained and differentiated shape, the “&” character can be used as a signature for the Koenig & Bauer brand, for example as an app icon or badge.
A range of versions of the “&” character are available as files for various areas of application. Unlike the trademark, the “&” character is available in all primary colours.
Download "&" Sign
Download "&" Sign
The claim “we’re on it” is the communicative translation of our identity. It succinctly conveys the values and competencies of Koenig & Bauer to all target groups.
You can download the claim in a range of versions which are suitable for different purposes. It may only be used in the predefined versions and must never be altered.