Koenig & Bauer brand portal
The world is changing, and we are changing with it. The new corporate design of our brand is based on our roots and sets an important course for the future of the Group.
Tradition is our foundation. Innovation is what drives us. Koenig & Bauer has always driven the printing industry forward with new ideas and innovative technology. The companies of the Koenig & Bauer Group combine individual needs with state-of-the-art technology. The corporate design offers the best prerequisites for communicating exactly this in the market, thus bringing people and brands together. All relevant information and design rules can be found here in the new brand portal.
We bring together what helps our customers
Typographically, the et character is a ligature of the Latin word et (“and”). For us, it is much more significant: in its brevity, it not only visually summarises the premium brand Koenig & Bauer, but it also unites our aspiration towards permanent innovation and maximum quality with the desired success of our customers. Always new and always surprisingly different.
A common identity succinctly presented
The claim summarises the identity of the company and presents it succinctly as a communicative rendering.
This phrase spurs us on to bring people and brand together. Enjoy the brand’s new corporate design! Bring it to life and make it shine!
Colour distribution in communications
Colours are a central distinguishing feature in the brand presentation of Koenig & Bauer. In order to create a consistent brand image across all areas – from communication and labelling through to the products themselves – colours have been defined for different purposes.
A new typography for the brand
The new brand font ensures that information is conveyed legibly and comprehensibly across all media. The Koenig & Bauer font can be used flexibly and ensures a characteristic brand typeface in digital and print media.
Precision & flexibility in their most beautiful form
In the future, our new product design will speak a clear language: whether custom web presses for digital and offset printing or high-performance sheetfed offset presses, our products impress with their reduced, clear structures, which – in conjunction with their uniform design – make a calm and confident statement.
Image content in the Koenig & Bauer world
Images are used to visually convey the values of Koenig & Bauer. They are divided into these sections: people, machines and ideas. The images centre around employees and show their passion for the trade. They show lavishly orchestrated printing machines, richly detailed close-ups and glimpses into production, as well as materials and printed fabrics, developed by Koenig & Bauer together with customers.
we’re on it.