The brand value “passion for mechanical engineering” is visualised through “machine” images. The high-quality and lavish orchestration of products conveys true passion for innovation and state-of-the-art technology. Bright lighting puts the spotlight on the machines. The light sets the stage for the materials and product designs.
The spatial environment of the cutting-edge corporate showroom picks up on the product design of the machines and was developed especially for this purpose. There is a perfect balance between product presentation and minimalised industrial characteristics.
Close-ups of particular machine parts or functions complement the overall picture and offer more detailed glimpses into the product portfolio. More information on setting the stage for machine imagery can be found further down this page.